Global Social Media Manager - Employee Activation

WHAT YOU'LL DO

As part of the Global Social Media team at BCG, you will lead our Employee Advocacy workstream and strategy, engaging with teams across the globe to foster a robust ambassador program and enhance our advocacy platform.

Responsibilities Overview:

• Develop and oversee end-to-end projects within the advocacy channel, fostering collaboration with both internal and external partners to expand initiatives across BCG.
• Oversee multiple workstreams, establish key relationships, and manage a small, dedicated team.
• Innovate within our employee social media engagement workstream, driving platform adoption and increasing content interaction and follower growth.
• Uphold brand integrity and enforce social media governance across our channels.
• Drive the social media enablement program and ensure content relevancy and effectiveness.

As the Global Social Media Manager for Employee Activation, you will be responsible for the following:

• Strategic Partnership: Collaborate with regional, local, and functional teams to grow our Ambassador's program and Advocacy platform.
• Third-Party Collaboration: Work with external agencies on various aspects of employee advocacy and social media operations.
• Project Management: Demonstrate strong project management capabilities, handling multiple projects and driving cross-collaboration initiatives.
• People Management: Lead a small team, with prior experience in management preferred.
• Content Strategy: Manage our global advocacy content strategy, develop weekly content calendars, spearhead special campaigns, and ensure content quality standards are maintained.
• Enablement Program: Drive our social media enablement program, ensuring relevant and updated content, monitoring courses on our training and development tool, and creating useful resources as needed.
• Performance Analysis: Monitor and evaluate program performance against KPIs to confirm the advocacy program’s contribution to business goals.
• Financial Oversight: Manage forecasting and budgeting for all necessary initiatives and maintain vendor and supplier relationships.

YOU'RE GOOD AT

• Strategic thinking and capability to challenge the status quo for improved outcomes.
• Collaboration within a team and transparency in operations.
• Profound knowledge of the social media landscape and evolving content marketing trends.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• At least 5 years of experience in social media or digital marketing, focusing on employee advocacy.
• Demonstrated ability to manage an employee advocacy tool and develop an ambassador program.
• Strong project management skills with exceptional attention to detail and organization.
• Experience in building and managing stakeholder relationships and leading a team, including mentoring and professional development.
• Excellent written and verbal communication skills.
• Experience in data analytics and reporting within social media and marketing fields.
• Familiarity with the latest digital marketing regulations and compliance standards.
• A track record of successful social media campaigns and initiatives that have significantly improved brand visibility and engagement.

YOU'LL WORK WITH

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.